Smarter Pricing. Stronger Margins.

CityEdge Profit helps small businesses grow and maximize financial performance through data-supported pricing strategies.

Delivering Clear Pricing That Works

Pricing & Margin Audit

  • Historical Pricing & Unit Economic Audit: Deep dive into your top 3 product/service margins, COGS, and discount habits.

  • Competitive Price Benchmarking: Analysis of how your pricing and positioning stack up against top competitors.

  • 3 Quick-Win Monetization Levers: Specific, actionable price or package tweaks you can implement immediately to increase revenue.

  • Executive Breakdown Call: A live review of findings and action items.

$750 Fixed Fee

Full Analysis & Optimization

  • Everything in Tier 1, Plus:

  • Customer Willingness-to-Pay (WTP) Research: Survey and interview framework execution to quantify exactly what your buyers are willing to pay for specific features or tiers.

  • Packaging & Tier Restructuring: Re-architecting your product or service tiers to maximize revenue per customer and fix underpriced or overpriced offers.

  • Discount & Volume Policy: Guardrails to prevent sales teams from discounting away your margins.

  • Sales Playbook: Scripts, cheat sheets, and ROI calculators to help your sales or success team explain the new value to customers.

  • 60 Days Post-Launch Support: Performance tracking and ongoing adjustments as your team rolls out the new pricing.

Starting at $4,500

Ongoing Support

  • Monthly Price & Conversion Reviews: Continuous monitoring of checkout conversion rates, churn impact, and average order value (AOV) / contract value (ACV).

  • Deal-Desk Support: Custom pricing frameworks for complex or important quotes.

  • New Product / Feature Pricing Strategy: Immediate pricing architecture for every new feature, add-on, or line extension you build.

  • Quarterly Competitor Intelligence: Continuous monitoring of market adjustments and competitor price changes.

  • Direct Slack / Email Access: Fast answers for your executive and sales teams whenever a custom deal or strategy question arises.

Starting at $1,200/month

Read Our Our Latest Articles

April 13, 2026

The Right Time to Raise Prices

Most small business owners treat pricing like a root canal. As in, it's something to be avoided as long as possible, then dealt with when there's no other choice. They absorb rising costs, watch margins compress, and finally slap a price increase on everything at once with minimal communication and maximum customer friction. The solution is to build a repeatable system to analyze and update pricing that you can execute on a set frequency.

Read on LinkedIn ↗

March 19, 2026

Find the Price Before You Build the Product

There's a particular kind of business optimism that feels productive but is quietly dangerous. It goes like this: you have an idea, you get excited, you build it, you refine it, you make it better, and then, only then, do you wonder what you should charge. By that point, you've already made a hundred decisions that locked you into a cost structure. The product is what it is. And if the market won't pay enough to make it work, you're stuck choosing between an uncomfortable truth and a slow bleed.

Read on LinkedIn ↗

March 4, 2026

The Profit Power-Up: Why Small Businesses Underestimate the Power of the 1%

In 2010, the global retail giant Sears faced a staggering reality: a mere 1% increase in price realization would have skyrocketed their operating profits by an estimated 155%. This fact was made true by their razor thin margins, meaning each additional dollar of profit resulted in a substantial increase on a percentage basis. While Sears ultimately became a cautionary tale of retail stagnation, the math behind that figure remains relevant for many companies today.

Read on LinkedIn ↗

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Updated: June 21, 2025

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