February 18, 2026

Price for the Customer, Not the Competition

Pricing is the most powerful lever in the financial machine. A popularly-referenced McKinsey study, “The Power of Pricing,” established that for S&P 1500 companies, a small 1% increase in price led to an 8% increase in operating profit when sales volume remained constant. Using price as a competitive advantage provides immense value that moves straight to your bottom line.Continue reading on LinkedIn

March 4, 2026

The Profit Power-Up: Why Small Businesses Underestimate the Power of the 1%

In 2010, the global retail giant Sears faced a staggering reality: a mere 1% increase in price realization would have skyrocketed their operating profits by an estimated 155%. This fact was made true by their razor thin margins, meaning each additional dollar of profit resulted in a substantial increase on a percentage basis. While Sears ultimately became a cautionary tale of retail stagnation, the math behind that figure remains relevant for many companies today.Continue reading on LinkedIn

Privacy Policy

Updated: June 21, 2025

1. Information We CollectWe collect personal information that you voluntarily provide when you:
Submit a form on our website
Request more information about our services
Book a call via our external scheduling link (e.g., Google Calendar or similar)The types of information we may collect include:
Name
Email address
Phone number
Company nameWe do not collect any personal information without your direct input.We also use Google Analytics to collect anonymized, non-personal data such as pages visited, time on site, browser type, and general geographic location. This helps us improve the functionality and user experience of the Site.2. How We Use Your InformationWe use the information you provide to:
Communicate with you about your inquiry
Provide and improve our services
Schedule and manage calls or appointments
Send updates or follow-ups when relevant3. How We Share InformationWe do not sell or rent your personal information.We may share your information with trusted service providers (e.g., Google Calendar) to help operate our business and manage communication. In the event CityEdge LLC or its assets are sold or transferred, user data may be part of that transaction.We may also disclose information if required by law.4. Data RetentionWe retain personal information only as long as necessary to fulfill the purposes described in this policy, or to comply with legal obligations. You may request deletion of your data at any time.5. Cookies and AnalyticsWe use Google Analytics to understand how visitors use our Site. This may include the use of cookies. These analytics do not identify you personally.You can opt out of analytics tracking or disable cookies through your browser settings.Learn more about Google’s data practices here: https://policies.google.com/technologies/partner-sites6. Data SecurityWe implement reasonable security measures to protect your data against unauthorized access, alteration, or misuse. While no system is completely foolproof, we are committed to handling your information responsibly and securely.7. Your RightsYou have the right to:
Request access to your personal information
Ask for corrections or updates
Request deletion of your data
Opt out of any future communicationTo make any of these requests, contact us at [email protected].8. Third-Party LinksOur website may link to third-party services (such as Google Calendar). We are not responsible for the content or privacy practices of those third-party sites.9. Children’s PrivacyOur services are intended for business use and are not directed to children under 13. We do not knowingly collect data from minors.10. Changes to This PolicyWe may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated effective date.11. Contact UsIf you have any questions or concerns about this policy or our data practices, please contact:CityEdge LLC
[email protected]